Saturday, 17 March 2018

Google is God. Right?

The average internet user will clearly point out the difference between Google and God: when asked a question (performs a search), Google will answer, and with a certain degree of accuracy.  But does that mean the search engine deserves to be worshipped like a deity?


A blessing or curse for those relying on the internet?
People whose income relies on the internet, web shop owners etc., often seem entirely dependent on Google, more dependent than on any other higher being.  Reaching new customers is defined by ranking high in the Google search results with your web shop or website.  In case that fails, you are forced to use Google Adwords and can only hope those paid adverts will not cut into your revenue.


Google, a commercial enterprise with profit as main goal

In reality, Google is just like any other commercial enterprise: focussed on maximising profits rather than ‘not being evil’.  However, sometimes is seems Google wants to behave like a law dictating supreme being, deciding what is ‘white hat SEO’ versus ‘black hat SEO’. Oddly enough without accurately defining those concepts.  For loyal Google followers, the distinction is very clear: white hat SEO means doing what Google wants, black hat SEO the opposite.  Still, the sad truth regarding the organic search results is far from poetic.  Google wants the search results to be relevant in order to optimise the user experience, but it doesn’t really matter if the best, most informative and most customer friendly web shop or website ranks at the top.  As long as Google gets to position a few paid adverts around those organic results, the business model is safe.


SEO specialists, the most loyal of Google followers.

Strangely enough, specialists in search engine optimisation often disregard this simple truth.  You would expect people with knowledge of and insight into Google’s methodology to be aware of the fact that users of - often free - Google services, are not the customer, but the product being sold.  Still SEO professionals believe that the – sometimes rather vague – Google guidelines, are holy scripture and that sinners should be punished accordingly.  They can be regarded as religious fanatics, although Google-believers are not concerned with a fictitious deity, but a multinational with a de facto monopoly.  In addition, Google retains all user information: interests, hobbies, purchases, employment, search history, personal messages though Android smartphones and G-mail accounts, etc.


Cracks in Google’s monopoly: a blessing for mankind?

Intelligent human beings with a basic knowledge of how Google collects data and redistributes it to paying customers, have their concerns about the company’s interpretation of privacy.  They even sympathise with companies and organisations that expose and utilise the frailties and backdoors of the Google algorithm, those who try to counter Google’s monopoly and chip the varnish of self-righteousness. It makes it even harder to comprehend why exactly SEO-specialists blindly fall in line with Google’s guidelines and follow them like holy commandments, almost as if they are suffering from Stockholm syndrome.  Let’s hope wisdom comes with age.


Practical: How does your web shop or website reach a top ranking position in Google?


Quality and optimised content is half the battle.

In a perfect world, a web shop / website has individual optimised landing pages for every important keyword, which are highly valued by Google and guide human visitors as swiftly as possible towards fulfilling the purpose of the website.  In reality, the page that Google ranks at the top of the organic search results for a certain keyword, is by definition the landing page for that keyword.  If the optimisation of the landing page for a particular keyword is of sufficient quality, Google will position it amidst the top ranking pages.  A pool which still represents 40 to 50 websites.


Improve your web shop/website’s reputation for top rankings.

If Google decides your website belongs in the pool of ‘best websites’, give or take the top 30 of the organic search results, the search engine will evaluate the reputation of the landing page to decide the top ranking positions.  This evaluation is based on links to your website from other relevant websites. A sound reputation can mean the difference between a ranking on the 2nd or 3rd page of the organic search results and a lucrative position on Google’s 1st page.


Who?

@iPower provides internet services and has been active since 2000. Today it mainly focusses on search engine optimisation and online marketing Two important online services:


SEO Page Optimizer an analysis program for writing optimised content, available for one free analysis per day: www.seopageoptimizer.com


Keyboost offers external support to boost the strength of the reputation of your website / web shop. In  80,3 % of instances, a website ranking in the top 30 for a keyword will reach the top 10 thanks to Keyboost.  But as with any and all SEO activities, the final result cannot be predicted.  That is why a free Keyboost trial is available to demonstrate the effectiveness of the service.  In 98,6% of instances a website / web shop will go up in the rankings thanks to the trial: www.keyboost.com

Tuesday, 13 March 2018

What do I do?

I am Gregory Liénard and a good 18 years ago I started @iPower to help companies increase their online revenue.

Ever since the first search engines started to appear, I have been fascinated by the underlying algorithms that decide the ranking of websites in keyword-based searches.
There are two key elements that decide the ranking:
  1. Contents: if a keyword is not featured on a webpage, it is near impossible to land a top ranking position.
  2. The value of a website: this value is determined by reference links from other websites. The more relevant and important those other websites are, the higher the value allotted to your website.
To help companies improve the ranking of their website in Google, we have developed two services SEO Page Optimizer and Keyboost, which can both be tested free of charge. SEO Page Optimizer helps you to optimise the contents of your website. You enter a page and a keyword that you want to optimise, SEO Page Optimizer then informs you of the amount of words to be used in each section of the page, as well as how frequently to use the keyword and synonyms of that keyword. Then it is up to you to modify the text so it corresponds as much as possible with Google’s standards.

If the contents of a webpage sufficiently meets Google’s standards, it will usually land a positon in the top 30 for that particular keyword. Of course a positon on the third page of Google’s search results is not really helpful. In order to get from the third to the first page of the search results, the value of your website as perceived by Google, needs to be increased. That is why we developed Keyboost. We place as many related links as possible on websites which are highly valued by Google. That way the value of your website increases in the eyes of Google and you jump over your competitors in the search results.

You can try Keyboost for free for one keyword per website. Thanks to the free trial, in average your page will go from the third to the first page. If you are already ranked on the second page, you will reach the top 5. If you are ranked on the first page, in average you will reach the top 3.

Do you have a particular keyword for which you want to achieve a top ranking position in Google? Apply now for your free Keyboost trial! The trial lasts about one month and you receive progress reports on a weekly basis. See for yourself what we can do for you

Google is God. Right?

The average internet user will clearly point out the difference between Google and God: when asked a question (performs a search), Google wi...